In 1999, Roger Adams came up with the idea to put a wheel in the sole of a shoe. There is a removable wheel in the heel, transforming shoes into stealth skates and giving users the freedom to seamlessly transition from walking or running to skating just by a shift in weight on their heels! Heelys let you take life at your own pace. With the wheels out, the stylish designs perform and look just like any other shoe. When you easily put the wheels in, you roll at a different speed. Heelys are about exploring your freedom, unleashing the fun and empowering you to be fearless!